Versity, an Endeavor company, is a B2B SaaS app combining renowned professors and celebrity talent on a video-centric platform to tailor content for Gen Z and Millenial learners, fostering personal growth and accelerating leadership development from novices to managers.
Social Media | Email
Paid Social
Challenge: Drive prospective inbound leads for Versity's offerings.
Approach: I utilized targeted promotion of the Versity app and its courses on LinkedIn and Meta, emphasizing unique value props, including Harvard/celebrity professor talent combo, Gen-Z friendly learning, and relatable topics about workplace learning.
Results: Generated over 3k+ marketing-qualified contacts in 6 months, reducing cost per lead by 50% and increasing inbound leads from paid channels by 15x.
Organic Social
Challenge: Enhance brand awareness and foster trust and engagement among Versity's target audience.
Approach: Develop compelling organic content on LinkedIn and Instagram, highlighting Versity's authenticity and distinctive value proposition. Results: Significantly expanded Versity's LinkedIn and Instagram followers from under 100 to surpassing 1,000 within six months, marking a 10x growth.
